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Archive for August, 2011

JG Wentworth, a reputable company dedicated to financial services, is planning to launch an integrated campaign that will boost their presence in the industry. Building on the success of their previous ads, particularly the 877-cash-now commercials, and the company is set to unveil a multichannel campaign that will dwarf their past marketing efforts.

The company is set to focus on broader demographics through a number of DRTV spots. A well-known direct response agency is working closely with JG Wentworth to make sure that the campaign is launched within a few months. Aside from the usual TV spots, the new campaign will also include new media, email, direct mail, print advertising, and search marketing. The firm may tap various agencies to help jumpstart the abovementioned marketing strategies. Vantage Media, for example, may be tasked to handle the search and email marketing portion of the campaign. The goal is to reinforce the JG Wentworth brand through direct response strategies. That is why the company is looking to test a wide range of response vehicles. As of today, the company has posted several direct response videos on its website. Each material ends with a strong call-to-action that urges customers to phone the firm. The company still work on different facets of their latest campaign, but is positive that it could get things done in time.

The company is serious in expanding their client base and generating new client leads. A new research-based strategy was even commissioned to boost its online presence with the help of DMi Partners. Since the team-up, the company has seen a significant increase in the generated leads. Both quantity and quality of the leads were amplified. This is because the firm, together with DMi Partners, understands exactly how to reach their niche market. Through a four-step approach, the nation’s largest buyer of future payments has been able to expand its leads. The said strategy included search engine marketing, co-registrations, targeted media placements, and cost-per-lead programs. The results were more than satisfactory, as the company enjoyed an estimated 30% increase in generated leads from the internet. The company also saw a 32.8% decrease in costs, compared with their previous online campaigns. The strategy also worked when pitted against the direct response TV commercials that they did in the past, as evidenced by the 49% decrease in cost per closed deal. The company now enjoys improved lead qualification, decreasing call center operating costs in the process.

These steps were taken as testament to the company’s commitment to lead the entire market in the coming years. The company’s expertise is always growing, its client ever-expanding, given that the needs of the customers are constantly changing. Only an AAA-rated specialty finance company can promise such a thing.

Most business owners, especially those running small businesses from home, still think that business insurance policies are designed for larger corporations only. This is a huge misconception, because some of the best business insurance policies can actually help you cope with a lot of financial risks that can jeopardize the existence of your home based business. There are a lot of benefits you can enjoy from the business insurance policies, and you can enjoy those benefits just by completing several simple steps.

Before you go ahead and look into some of the best business insurance deals on the market, you need to first understand the kind of business insurance you need. For starters, check your homeowner insurance and see if the coverage includes any goods you use for commercial purposes. Next, understand the nature of your products or services and determine if you need to have a good protection against third-party liabilities. Vehicles and the existence of your business are also among the assets you need to protect.

Once you have figured out your business’s insurance needs, simply go online and find out more about the appropriate insurance policies to take out. If you need to protect your house and all equipment you store in it further, for example, you can use the available online tools to help you find some of the best business property insurance deals on the market.

Compare insurance deals from multiple companies in order to find the most beneficial one to take out. This is an important step to complete – even more so if you have limited budget for buying insurance policies – and it will make the purchase even more rewarding in the long run.

Once you have covered all the necessary aspects, you can complete your purchase and start enjoying the insurance benefits your business needs.