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European shares on Thursday near a maximum of 29 months for the fourth straight session, with economic and disparate corporate and technical indicators suggest that the recent Bull Run may be exaggerated. The FTS Eurofirst 300 index of top European shares closed up 0.1% to 1187.20 points, followed by their fifth day of gains, with Capgemini leading hikes and Schindler, low. A jump in core consumer prices in the U.S. and a small rise in requests for weekly unemployment benefits in the country had put pressure on the shares, before the publication of a report upbeat manufacturing data that helped the recover from market losses.

“Markets have been moving sideways (…) and there was not much enthusiasm. It seems that investors were awaiting the U.S. data,” said Angus Campbell, head of sales at Capital Spreads. While the weekly unemployment figures were slightly worse than expected “has not moved significantly to the markets,” added Campbell, while the consumer price data was compensated after a ‘big’ and reliable manufacturing data from the Federal Reserve Philadelphia. Technical indicators support a short-term setback for the FTSEurofirst 300, said Charles Stanley analyst, Bill McNamara, because recent good run had left the index overbought on both daily and weekly parameters.

It was at the National Stationery Show in New York World’s Fair stationery and related products, where representatives of the Italian Campus Martius got its first customer in the Americas: fashion stationery Kate’s Paperie. But the brothers also met Sandra and Paul Rusch, owners of UK Paper, a stationery boutique Santiago de Chile. “The opportunity to get to Chile was not scheduled, our interest was only in the U.S. market,” said Julie Torres, project developer Campo Marzio America International. “Now our concern is the expansion of the brand at the continental level.” And are in concrete talks in Mexico and Brazil negotiations, but the plan also includes Argentina, Peru and Colombia. “We do not like the franchise development. All markets are different and the products must adapt, and this is the key to a local partner who knows the market, “says Torres.

For siblings Rusch business has been good. Sales doubled year-end in relation to 2009, partly thanks to the elegant and contemporary style Campo Marzio, which brought goods on consignment represented 15% of total sales. “We hope in the medium term a 40% increase in sales once Campo Marzio be consolidated,” he explains. The Italian company has 40 boutique stores in 19 countries and plans to achieve sales of over U.S. $ 50 million in 2012. The business plan to expand the brand in the region not only provides open sales outlets, but also produces some product lines locally, so as to solve logistical problems and offer a better price to the customer. “Our goal is to offer luxury products, but at an affordable price,” says Torres.

Mexican assets are particularly sensitive to the economic future of the United States and New York closing parquet positive influence on the final price of the dollar. The Mexican peso appreciated 0.46 percent Wednesday, according to the central bank’s final price, recovering from a sharp drop in the previous session, thanks to good figures from the housing sector United States and the positive tone on Wall Street indices. The local currency gained 5.60 cents to 12.0910/12.0925 per dollar, compared to the reference price on Tuesday at 15.50 local time (2150 GMT), when most traders fail to make transactions.

The weight varied in the range of 12.0813 to 12.1270 per dollar units. Construction starts on new U.S. homes rose more than expected in January and scored its highest rate in four months, a government report showed, while U.S. stocks advanced supported by the results of the company and announcements Dell acquisitions. Mexican assets are particularly sensitive to the economic future of the United States, the destination of about 80 percent of local exports. Weight gain after a hard trip came the previous day, when depreciated by 0.83 percent, its worst percentage drop in more than two weeks, in a movement that sought to reduce the amount of risk in the portfolio of investors. Operators stressed that the positions in favor of the Mexican peso in the Chicago futures market are at very high levels, bringing the excitement to a possible reversal of this trend and remains alert to the spot market.

In December in Mexico begins the battle between companies to monopolize the consumer bonuses. Electronics sales to rebound in the last quarter of each year, mostly in December, which in various products such as televisions, phones and cameras represents 50% of its total annual sales. There are TVs to watch internet videos on YouTube and social networks to access, cameras with touch screen, WiFi and high-definition video, smart phones with new operating systems, computers in 3D, and video games without controls. Although in previous years sales of netbooks and notebooks aggressive growth recorded in Latin America driven primarily by lower prices compared to desktop or desktop computers existed, Yliana Chiu, an analyst at International Data Corporation (IDC), said in 2010 will grow moderately, but not desktop computers each year decrease.

The IDC forecast on desktop to move 460 000 units at the end of 2010, a decrease of 11.3%, notebooks 474 000 units, an increase of 8.6% and netbooks about 415 thousand units, up 1.1 percent. The picture shows that netbooks were sold aggressively in recent years but this trend will decrease because there are a greater number of players, including smartphones and tablets. The traditional laptops have moderate growth “because there is an innovation that drives.” He added that 2009 was an atypical year, during the first quarter we had the crisis and the second quarter influenza, then the market for computers and other technologies did not have a very conducive environment, a situation that changed by the third quarter of back to school.

The president also said his government will give companies all the assistance necessary to accomplish the mission.  U.S. President. UU., Barack Obama, yesterday urged businessmen to wonder “what they can do for the good of the country” and encouraged them to hire more staff and invest in the U.S. Obama went yesterday to the U.S. Chamber of Commerce. UU., The lobby group American employers, with whom he has had a rough relationship in the first two years of his mandate, but which seeks to reconcile in the second half.  In a speech to businessmen, Obama said his Government was trying to make America “the best country in the world to do business”, but also the companies “have a responsibility to the country.”  “Ask yourself what you can do for the good of the country.

Ask yourself what you can do to recruit American workers to support the U.S. economy and to invest in this country, “the president urged.  Job creation is the major concern of the Government in Washington. Although last month, according to official data, the unemployment rate fell from 9.4 percent to 9.0 percent, the lowest level since April 2009, were created only 36,000 jobs, far below the approximately 200,000 expected by some analysts.  While the U.S. economy seems to have overcome the recession and the Gross Domestic Product (GDP) has increased for six consecutive quarters, unemployment, historically high, is reluctant to drop.  In part this is due to the reluctance of companies to hire more people fear as long as no recovery is finally consolidated.